EyeKon App Backstory
Recently, the team behind EyeKonect was in the thick of fundraising. During one online pitch to a potential investor, the conversation took an unexpected turn. After listening to the product explanation, the investor leaned in and said something that stuck:
“Paul, I get the concept and I see the product-market fit. But if you can show a sales VP the pain point in hard numbers, you’ll sell millions of these units.” Those words hit hard. We knew it is one critical element we didn’t have, nor the competitors. It exposed a critical gap in the company’s marketing strategy up to that point.
The importance of eye contact in communication is hardly news. Decades of research and countless articles have documented how direct eye contact builds trust, conveys confidence, and clarifies communication — whether in person or on video. The shift to remote and hybrid work only amplified the problem: when we stare at our own image or read notes off-screen, we unintentionally break eye contact with the people we’re speaking to.
Professional coaches have built entire practices around teaching executives how to “look into the camera,” and project executive presence yet the advice remains largely subjective. “Practice more,” “use sticky notes” — helpful, but difficult to measure and even harder to scale across an organization.
The Missing Piece: Objective Measurement
What if you could actually quantify how well (or poorly) someone maintains eye contact during a video call? What if a business decision-maker could see clear metrics — percentage of time eye contact made, moments of drift, overall engagement score — and tie those numbers directly to meeting effectiveness?
That’s exactly what EyeKon app does.
EyeKon is a new Attention Tracking Technology (ATT) application that uses deep learning models to monitor eye contact in real time — without altering or overlaying anything on the live video stream. It functions like an invisible, non-intrusive online proctor.
During a call, EyeKon quietly tracks whether the presenter is making a genuine eye contact with the audience. If the presenter’s gaze drifts away from the camera for too long, the app provides subtle audio and visual cues to gently guide them back. No embarrassment, no disruption — just a quiet reminder to reconnect with the audience.
When the meeting ends, EyeKon delivers a concise analytics report:
o Overall eye-contact engagement score
o Percentage of time maintaining direct eye contact
o Number and duration of gaze drifts
o Trends across multiple meetings (for individuals or teams)
Suddenly, the “pain point” is no longer abstract. It’s a number. A graph. A trend line that can be discussed in performance reviews, coaching sessions, or executive briefings.
Why This Matters: Applications
o For sales teams, poor eye contact can translate to lower close rates.
o For job applicants, help secure that coveted position, or overcome the initial video screen.
o For licensing & certification exams, it serves as a live online proctor.
o In training Autistic/ADHD children, it helps chart focus & learning trends.
o For Therapists or Telemedicine, it helps foster enduring trust.
o Real-time diagnostics play a vital role in coaching for public speaking.
o For leadership presentations, it can enhance credibility.
EyeKon turns video call feedback from subjective opinion into objective data — data that helps the decision-makers to act on.
If you are regularly on video calls and want to improve, a manager who wants better data, or a company looking for a new way to measure and elevate virtual communication skills, this is your chance to get in early.
Because in the age of video-first communication, eye contact isn’t just polite — it’s measurable, coachable, and increasingly a competitive advantage.